ABOUT US
Who we are and what we’re about
More than media
Independent multicultural media are more than media, they are institutions within Australia’s diverse communities.Independent multicultural media cover on-line, print, radio, television, and digital replicas. They also have significant social media suites, and electronic newsletters. IMMA membership represents diverse cultures and faiths and produce in community languages as well as English. Our members are trusted by the community and critical to a community’s information needs and as an advocate for their issues. Multicultural media know the communities they talk to, they are deeply engaged, and fully independent.
Who are Independent Multicultural Media?
This alliance, consisting of 33 members and growing, represents a diverse range of multicultural outlets that reflect multicultural Australians across all generations. IMMA members represent, Greek, Italian, Chinese, Jewish, Vietnamese, Indian, Pakistani, Arabic, Indonesian, Indian, Persian, African, Bangladeshi, and other independent multicultural media. We are not just media outlets but institutions, trusted safeguards against fake news.
IMMA’s content goes beyond language, reflecting the diverse tenor of culturally and faith diverse Australians, even when produced in English. IMMA talks to and for an audience that represents 40 percent of Australians. In simple terms, we estimate that up to 5 million people every month engage with independent multicultural media, which includes newspapers in print and online, radio, and television, both digital and analogue. Independent multicultural media’s reach spans across generations and speaks to and for individuals, families, and communities.
We ignite the powerful word of mouth in communities and generations.