Sydney, February 26 – In a landmark announcement for independent multicultural media in Australia, Minister Assisting the Minister for Multicultural Affairs Julian Hill and Minister for Communications Michelle Rowland unveiled a significant funding package at the Multicultural Media Mini Summit in Sydney.
Independent Multicultural Media Australia (IMMA), which represents non-funded ethnic media—many of which predate SBS—secured $400,000 annually for the next three years. Additionally, $2.3 million per year for three years was allocated to support digital transformation, resilience, and transitional funding for independent multicultural media outlets.
A Vital Pillar of Democracy and Social Cohesion
Independent multicultural media has long played a crucial role in Australia’s democracy, providing a cultural lens that mainstream media often overlooks. These outlets have not only reported the news but also documented the migration and settlement experiences of diverse communities, amplifying their voices and informing with cultural nuance. They have served as a trusted conduit between multicultural Australians, policymakers, and the broader public.
This sector has also provided employment opportunities for overseas-trained journalists and professionals who may not easily find work in mainstream media. Many prominent Australian journalists, including Patricia Karvelas, began their careers in ethnic media.